Bachelor of Business Administration
Tomorrow's Business Leaders
Start your own business or pursue a career in the corporate sector.
Meet the challenges as one of tomorrow’s leaders by applying the classroom theory you’ll learn to real-world activities. Gain confidence from multiple perspectives – societal, organizational, individual – that inform business decisions. Put your learning to work.
Access
Access to bachelor's degrees for more people, where potential trumps privilege, and tenacity and commitment matter more than one’s academic past. Honors Program? We’ve got you covered there, too.
Attentive
Attentive education that focuses on your success with faculty mentorships that linger after graduation. Standards are high, but you’ve got this with access to tutoring and professors who are engaged in your success.
Affordable
GGC’s innovative practices, caring culture and affordable tuition educate today's careers, and change the future for students at all levels, of all ages, from all walks of life.
SBA Bachelor of Business Administration Concentrations
Accounting
The BBA with a concentration in accounting prepares graduates for productive careers in accounting or related business fields. Students who are interested in business, financial reporting and auditing, taxes or management may consider this area. The broad yet balanced curriculum offers intensive study of accounting theory combined with analytical and technical skills. Fields of accounting include cost, financial, managerial, forensic, fund and tax.
Economics
The BBA with a concentration in economics will introduce students to skills necessary to “think like an economist.” Economic training prepares students for flexible and rigorous thinking, suitable for high-performance professional careers as well as graduate study. The field emphasizes thinking on the margin, understanding human responses to incentives, recognizing the significance of market structures and failures, and interpreting societies’ allocation and distribution of limited resources – all using a set of analytical and empirical tools.
Finance
The finance concentration of the BBA degree gives students a strong foundation to prepare them for the fast paced, problem-solving world of finance. Students will study financial management, international finance, investment and stocks, which along with the core business courses, will expose students to in-depth theory and practical application. Professionals in the finance industry are key players in growing businesses by creating and maintaining value for the company. This is achieved by expertly managing cash flow, raising capital, investing profitably and overseeing or recommending acquisitions. Possible career choices are budget analyst, financial analyst, stockbroker, investment banker and personal financial planner.
International business
The BBA with a concentration in international business prepares graduates to compete effectively in a global economy. In-depth study of international business principles ensures graduates are ready for a variety of business careers in today’s multicultural business environment. Quality classroom experiences, combined with opportunities for real-life exposure, bring the various facets of international business to life. Those concentrating in international business have domestic and overseas career opportunities in management, marketing, economics, government, etc., where their international expertise helps them gain positions of responsibility.
Management
The BBA with a concentration in management aims to develop management, leadership, teamwork and communication skills, which research has deemed essential for success in the business world. The concentration provides many occasions to strengthen one’s ability to exercise leadership through service, to speak and write persuasively, and to work collaboratively with a diverse group of individuals. The content of the concentration was based upon feedback from various stakeholders to include employers, alumni, students and faculty.
Management information systems
The BBA with a concentration in management information systems (MIS) is a great choice for students who want to combine business and technology to effectively manage the information processes of today’s businesses. The MIS concentration focuses on both the business and technical aspects of information systems development and also on how decision-support tools and intelligent systems technology can be applied to the effective management of information technology both domestically and globally. Topics include: the global IT environment, project and operations management, IT planning and management, data management, application systems design and development, social networking and cross-cultural issues.
- Course catalog requirements for management information systems concentration
- Program plan for management information systems concentration
- Academic map for management information systems concentration (PDF)
- Academic map for management information systems concentration, nights (PDF)
- Academic map for management information systems concentration with a minor in information technology (PDF)
- Mentoring milestones for business administration (PDF)
Marketing
The BBA with a concentration in marketing is a great choice for students who want to combine business acumen with creativity. Brand managers, public relation professionals, product managers, event coordinators and marketing directors are all career options with this degree. The rigorous curriculum includes a strong business base along with courses in consumer behavior, market research and international marketing. Students will have exposure to fundamentals such as customer service and expectations, pricing structure, branding, advertising and market analysis.
Supply chain management
The BBA with a concentration supply chain management (SCM) focuses on the management of resources and activities that produce and deliver the goods and services for customers. SCM plays a critical role in enhancing a company’s competitive position. SCM concentration graduates help meet the growing regional need for jobs requiring skills in inventory planning and control, purchasing, traffic and transportation management, and warehouse management.
Engaged Learning
GGC fosters partnerships with local community organizations to provide tangible experiences that move portfolios to the top of the employment pile.
- Non-profit branding studies and marketing services development
- Academic conference presentations
- Internships
- Service learning
- Global opportunities through internationalized i‑courses and study abroad
Minors, Certificates, Certifications
Minors, certificates and certifications add value and enhance degrees for enrolled degree-seeking students. Learn more about available professional certificate programs for non-degree seeking students.
African American studies minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with an African American studies minor.
Anthropology minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with an anthropology minor.
Biology minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a biology minor.
Biomedical sciences certificate for academic enhancers
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a biomedical sciences certificate for academic enhancers. Email @email with questions.
Biomedical sciences certificate for career changers
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a biomedical sciences certificate for career changers. Email @email with questions.
Business administration minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a business administration minor (non-business majors).
Business intelligence certificate
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a business intelligence certificate.
Campaign management, certificate in
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a certificate in campaign management.
Chemistry minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a chemistry minor.
Chemistry of fermentation science, certificate in the
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a certificate in the chemistry of fermentation science.
Community psychology certificate
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a community psychology certificate.
Creative writing minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a creative writing minor.
Criminal justice / criminology minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a criminal justice / criminology minor.
Cultural studies minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a cultural studies minor.
Cybersecurity certificate
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a cybersecurity certificate.
English minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with an English minor.
Film minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a film minor.
Gender studies minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a gender studies minor.
Geography minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a geography minor.
Gerontology certificate
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a gerontology certificate.
Global studies certification
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a global studies certification.
History minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a history minor.
Information technology minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with an information technology minor.
Integrative arts minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with an integrative arts minor.
International diplomacy and conflict resolution, certificate in
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a certificate in international diplomacy and conflict resolution.
Latin American studies certificate
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a Latin American studies certificate.
Legal studies minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a legal studies minor.
Mathematics minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a mathematics minor.
Musical studies minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a musical studies minor.
Non-profit advocacy, certificate in
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a certificate in non-profit advocacy.
Paralegal certification
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a paralegal certification.
Physics minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a physics minor.
Political economy, certificate in
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a certificate in political economy.
Political science minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a political science minor.
Professional legal administrator certificate
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a professional legal administrator certificate.
Professional studies minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a professional studies minor.
Religious studies minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a religious studies minor.
Social work minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a social work minor.
Sociology minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a sociology minor.
Spanish for professionals certificate
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a Spanish for professionals certificate.
Spanish minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a Spanish minor.
TESOL certification
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a TESOL certification.
Visual arts minor
Learn the requirements to expand your academic interests and enhance your bachelor’s degree with a visual arts minor.
Articulation Agreements
Business Administration: 2+2 Agreement with Gwinnett Technical College
Any students who successfully complete all requirements for the Associate of Science (AS) in General Business degree program at Gwinnett Technical College (GTC), and who is otherwise eligible for admission will, upon application, be accepted at Georgia Gwinnett College (GGC) and may transfer the credits from the AS in General Business to the Bachelor of Business Administration (BBA) degree program at GGC’s School of Business. Note: only the AS in General Business degree program at GTC is acceptable for this articulation program. No other degree program, diploma or certificate from GTC, be it business or another discipline, is covered.
GGC School of Business contact: SBAAdvising@ggc.edu
Information Technology: 4+1 Agreement with Kennesaw State University
Students graduating with a Georgia Gwinnett College (GGC) Bachelor of Business Administration (BBA) degree will be automatically admitted to the Master of Science in Information Technology (MSIT) program at Kennesaw State University (KSU) if they meet the following criteria:
Satisfies KSU Graduate College Admission Requirements
- Provides resume / vita
- Provides statement of purpose
- Provides two letters of recommendation
- Has overall GPA of 2.75 or higher from GGC
GGC School of Business contact: Dr. Melinda Cline, professor of management information systems, mcline@ggc.edu
KSU Contact: Dr. Lei Li, MSIT coordinator and professor of information technology, lli13@kennesaw.edu
Supply Chain: 4+1 Agreement with Clayton State University
Students graduating with a Georgia Gwinnett College (GGC) Bachelor of Business Administration (BBA) degree will be automatically admitted to the Master of Science in Supply Chain Analytics program at Clayton State University (CSU) if they meet the following criteria:
Satisfies CSU Graduate College Admission Requirements
- Provides resume / vita
- Provides statement of purpose
- Provides two letters of recommendation
- Has an overall GGC GPA of 2.75 or higher
GGC School of Business contact: Dr. Sanjaya Mayadunne, associate professor of decision sciences and management information systems, smaydunne@ggc.edu
CSU Contact: Dr. Kimberly Johnson, associate professor of management, kimberlyjohnson@clayton.edu
Shalaya Morissette, '12
Business Administration
“I know business, and I happen to be a black woman, so that gives me a certain credibility and puts me in a unique position to understand what’s happening in the world,” said Morissette, who enjoys talking with minority business owners and educating them about Department of Energy opportunities.
“What I do doesn’t just help businesses thrive. Business owners have children and are more likely to hire other minorities,” she said. “Looking through that lens, I wake up every day and say, ‘I’m impacting people’s lives in a very positive way, and I don’t need a billion dollars tomorrow to do it.’”
Transforming Lives
- Chief, Minority Business and Workforce Division, U.S. Department of Energy
- Former board member, Georgia Gwinnett College Alumni Association
Education
- Master of Education, multi/interdisciplinary studies, Cambridge College
- Bachelor of Science, nuclear engineering technology (expected January 2025), Excelsior University
- Bachelor of Business Administration, Georgia Gwinnett College
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Mentoring Milestones
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Program Plans
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