INSIDE GGC

By Corey Mobley

The fiscal year is nearing an end, and departments across campus are working to maximize their budget with purchases that include branded giveaway items, including cups, pens, shirts and more.

As the late Apple cofounder Steve Jobs once said, “Your brand is the single most important investment you can make in your business.”

Georgia Gwinnett College (GGC) has invested in its brand, and the strength of that brand depends on the consistent use of its elements like logos and colors. As you order items, keep in mind the graphic standard guide and ensure the vendor is approved to work with GGC.

Approved vendors should be aware of the GGC brand standards and must submit art of any branded item through the CLC brand manager platform for review. Note that GGC trademarked its logos, and vendors sign a licensing agreement to use them.

If you have any questions about GGC brand guidelines, contact Communications.