Tiered Logos
Georgia Gwinnett College’s logo is an important component of the college’s brand and is key to communication about the college, how it’s distinguished from other institutions and its impact on public perception. To uphold the brand, GGC’s logo must be, among other things, clear, consistent and recognizable.
Toward that end, we have developed a three-tier strategy, which will be utilized by GGC’s schools, divisions and departments to connect them with the college, while communicating their various functions. Majors, minors, certificates and designations do not meet the criteria for individual logos. Contact Public Relations with all logo requests.
Sample Tiers
Tier 1 Logos
The Tier 1 logo is the primary logo, which serves as the core element of the college’s visual identity. This logo is typically the first brand mark that is seen by, and communicates the college’s brand to, its audiences. Learn more about the primary logo and acceptable iterations. The GGC seal is not a logo and may only be used by the President’s Office or for college-level academic materials. Learn more about the college seal.
Tier 2 Logos
Tier 2 logos employ the primary logo and allow for individual college entities to enjoy their own identity while retaining their connection to GGC. This logo can be used for schools, divisions, departments, programs, offices and centers.
Tier 3 Logos
Tier 3 logos connect offices, work units, and programs or initiatives with the school, division or department where they reside. This logo lists both the program name as well as the school, division or department program. These can also appear as Tier 2 logos when appropriate.
Promotional Mark
A promotional mark is uniquely created by Communications in support of time-limited, institution-level events or programs. The promotional mark is not a logo and should not be used in place of a logo. Examples of promotional marks are below.
Student Organization Logos
Student organizations electing to use the GGC logo may use Tier 2 logos, which employ the primary college logo in conjunction with the official name of the student club or organization. Requests to use the Tier 2 may be made by submitting a communications request form to have the logo created.
However, student organizations are not required to use the GGC logo and may decide to use other graphics or images to represent their club or organization. These graphics or images must not include the GGC logo or elements of it, and should not include existing trademarks.
Requests to use the GGC logo or trademarked elements in marketing materials or brochures may be made by submitting those materials for review in advance of distribution.